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URS

A fast, low-cost remedy that suspends a clearly infringing domain, complementing the UDRP.

FBFenwei BianAuthorVZVictor ZhouEditorJune 22, 2026
  • glossary

The URS (Uniform Rapid Suspension) is an ICANN-mandated dispute mechanism designed to handle the most clear-cut cases of trademark infringement faster and more cheaply than the full UDRP process. Rather than transferring a domain to the complainant, a successful URS action suspends the domain for the remainder of its registration term — nameservers are redirected to an ICANN-controlled landing page, effectively neutralizing the harm. To prevail, the trademark owner must show that the domain is identical or confusingly similar to their mark, that the registrant has no legitimate rights, and that the domain was registered and is being used in bad faith — the same three elements as the UDRP, but evaluated at a summary level. URS was introduced alongside new gTLD launches to help brand owners manage potential cybersquatting at scale across hundreds of new extensions.

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Contributors

Fenwei Bian

Software Developer & Writer • Namefi
Author

Fenwei Bian is a software developer in her thirties who spends her working hours in pull requests and her weekends with her hands in soil or sawdust. Years of open source on GitHub taught her that names are interfaces: a good one is clear, honest about what it does, and kind to whoever has to use it next.

She gardens because it rewards patience and punishes wishful thinking, and she does woodwork because a joint either fits or it doesn't. Both habits show up in how she writes about naming — measure twice, check the source, and don't sand over a rough spot and hope no one notices.

For Namefi she writes about how domain markets actually move, the practical trade-offs of tokenizing and flipping names, and picking a domain you'll still be glad you own in twenty years.

Victor Zhou

Founder & Standards Editor • Namefi
Editor

Victor Zhou is a technology founder and standards editor focused on digital identity and trust. He founded Namefi, edits Ethereum Improvement Proposals, and previously led smart-contract architecture work at Google Labs.

His work sits at the intersection of naming, ownership, and the systems people use to establish identity online. That perspective makes him especially interested in the way names move between personal meaning, public recognition, and digital infrastructure.

For Namefi, Victor edits and writes about domains as durable digital identity: how names become ownable onchain assets, how tokenization changes custody and trust, and what naming can learn from the systems people use to establish identity online.

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