URS
A fast, low-cost remedy that suspends a clearly infringing domain, complementing the UDRP.
- glossary
The URS (Uniform Rapid Suspension) is an ICANN-mandated dispute mechanism designed to handle the most clear-cut cases of trademark infringement faster and more cheaply than the full UDRP process. Rather than transferring a domain to the complainant, a successful URS action suspends the domain for the remainder of its registration term — nameservers are redirected to an ICANN-controlled landing page, effectively neutralizing the harm. To prevail, the trademark owner must show that the domain is identical or confusingly similar to their mark, that the registrant has no legitimate rights, and that the domain was registered and is being used in bad faith — the same three elements as the UDRP, but evaluated at a summary level. URS was introduced alongside new gTLD launches to help brand owners manage potential cybersquatting at scale across hundreds of new extensions.
Related keywords
- URS
- Uniform Rapid Suspension
- domain suspension
- trademark infringement
- new gTLD
Contributors
Namefi is a collective of engineers, designers, and operators who obsess over building tools that make managing your onchain domain names effortless.
Victor Zhou is a technology founder and standards editor focused on digital identity and trust. He founded Namefi, edits Ethereum Improvement Proposals, and previously led smart-contract architecture work at Google Labs.
His work sits at the intersection of naming, ownership, and the systems people use to establish identity online. That perspective makes him especially interested in the way names move between personal meaning, public recognition, and digital infrastructure.
For Namefi, Victor edits and writes about domains as durable digital identity: how names become ownable onchain assets, how tokenization changes custody and trust, and what naming can learn from the systems people use to establish identity online.