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Aftermarket

The resale market for already-registered domains, where names are bought and sold between owners.

Namefi TeamNamefi TeamAuthorVictor ZhouVictor ZhouEditorJune 22, 2026
  • glossary

The aftermarket (or secondary market) is where already-registered domains are bought and sold between owners, as opposed to the primary market of registering a brand-new name from a registrar. Most memorable, short, or keyword-rich names were claimed long ago, so the aftermarket is where they actually change hands — through marketplaces, a domain broker, auctions, or private deals, often settled via escrow. Prices range from a few dollars to eight figures for a premium domain.

Related keywords

  • aftermarket
  • secondary market
  • domain resale
  • domain investing
  • domain sales

Contributors

Namefi TeamAuthor
Namefi Team • Namefi

Namefi is a collective of engineers, designers, and operators who obsess over building tools that make managing your onchain domain names effortless.

Victor ZhouEditor
Founder & Standards Editor • Namefi

Victor Zhou is a technology founder and standards editor focused on digital identity and trust. He founded Namefi, edits Ethereum Improvement Proposals, and previously led smart-contract architecture work at Google Labs.

His work sits at the intersection of naming, ownership, and the systems people use to establish identity online. That perspective makes him especially interested in the way names move between personal meaning, public recognition, and digital infrastructure.

For Namefi, Victor edits and writes about domains as durable digital identity: how names become ownable onchain assets, how tokenization changes custody and trust, and what naming can learn from the systems people use to establish identity online.