Domain Broker
An intermediary who negotiates a domain sale between buyer and seller, usually for a commission.
- glossary
A domain broker is a professional intermediary who facilitates the sale of a domain name between a seller and a buyer, typically earning a commission — commonly 10–20% of the final sale price — in exchange for prospecting buyers, conducting outreach, negotiating price, and coordinating the transaction through escrow. Brokers are especially valuable for high-value assets where direct outreach to an unknown seller would feel adversarial, or when a buyer wants a name that isn't publicly listed for sale. Both inbound brokerage (selling a name a client owns) and acquisition brokerage (finding a name a client wants to buy) are common services. Reputable brokerage firms include Sedo, Media Options, and GoDaddy's brokerage team, all of which leverage large databases of recent aftermarket transactions. Because a broker's outreach often involves identifying the end user willing to pay retail, brokered domain trading frequently achieves the highest prices in the market.
Related keywords
- domain broker
- domain brokerage
- domain negotiation
- domain intermediary
- domain commission
Contributors
Namefi is a collective of engineers, designers, and operators who obsess over building tools that make managing your onchain domain names effortless.
Victor Zhou is a technology founder and standards editor focused on digital identity and trust. He founded Namefi, edits Ethereum Improvement Proposals, and previously led smart-contract architecture work at Google Labs.
His work sits at the intersection of naming, ownership, and the systems people use to establish identity online. That perspective makes him especially interested in the way names move between personal meaning, public recognition, and digital infrastructure.
For Namefi, Victor edits and writes about domains as durable digital identity: how names become ownable onchain assets, how tokenization changes custody and trust, and what naming can learn from the systems people use to establish identity online.