Back to all glossary terms

Domain Forwarding

Sending visitors from one domain automatically to another address, often via a 301 redirect.

FBFenwei BianAuthorVZVictor ZhouEditorJune 22, 2026
  • glossary

Domain forwarding (also called URL forwarding or a 301 redirect) is a configuration that automatically sends every visitor who arrives at one domain to a different destination URL. The 301 redirect variant signals to search engines that the move is permanent, passing most of the original domain's link equity to the target — making it the preferred choice when consolidating brands or migrating traffic. Forwarding is configured either at the registrar control panel or by setting a DNS record type that points to a web server applying the redirect rule. A common use case is buying a matching subdomain or typo variant and forwarding it to the main site to capture stray traffic. Forwarding is distinct from full DNS delegation: the domain still resolves through DNS, but HTTP-level instructions redirect the browser.

Related keywords

  • 301 redirect
  • URL redirect
  • DNS
  • domain management
  • Domain Forwarding
  • what is Domain Forwarding
  • Domain Forwarding meaning
  • Domain Forwarding definition

Contributors

Fenwei Bian

Software Developer & Writer • Namefi
Author

Fenwei Bian is a software developer in her thirties who spends her working hours in pull requests and her weekends with her hands in soil or sawdust. Years of open source on GitHub taught her that names are interfaces: a good one is clear, honest about what it does, and kind to whoever has to use it next.

She gardens because it rewards patience and punishes wishful thinking, and she does woodwork because a joint either fits or it doesn't. Both habits show up in how she writes about naming — measure twice, check the source, and don't sand over a rough spot and hope no one notices.

For Namefi she writes about how domain markets actually move, the practical trade-offs of tokenizing and flipping names, and picking a domain you'll still be glad you own in twenty years.

GitHub

Victor Zhou

Founder & Standards Editor • Namefi
Editor

Victor Zhou is a technology founder and standards editor focused on digital identity and trust. He founded Namefi, edits Ethereum Improvement Proposals, and previously led smart-contract architecture work at Google Labs.

His work sits at the intersection of naming, ownership, and the systems people use to establish identity online. That perspective makes him especially interested in the way names move between personal meaning, public recognition, and digital infrastructure.

For Namefi, Victor edits and writes about domains as durable digital identity: how names become ownable onchain assets, how tokenization changes custody and trust, and what naming can learn from the systems people use to establish identity online.

WebsiteBlogGitHubLinkedIn

Related guides