Domain Forwarding (301 Redirect)

Domain forwarding (also called URL forwarding or a 301 redirect) is a configuration that automatically sends every visitor who arrives at one domain to a different destination URL. The 301 redirect variant signals to search engines that the move is permanent, passing most of the original domain's link equity to the target — making it the preferred choice when consolidating brands or migrating traffic. Forwarding is configured either at the registrar control panel or by setting a DNS record type that points to a web server applying the redirect rule. A common use case is buying a matching subdomain or typo variant and forwarding it to the main site to capture stray traffic. Forwarding is distinct from full DNS delegation: the domain still resolves through DNS, but HTTP-level instructions redirect the browser. For tokenized domains on Namefi, the owner retains forwarding control via the same wallet that holds the NFT, ensuring that changes to routing are authorized by the cryptographic owner rather than by whoever holds the registrar login credentials. Source: Google Search Central, 301 redirect documentation.