Domain Forwarding
Sending visitors from one domain automatically to another address, often via a 301 redirect.
- glossary
Domain forwarding (also called URL forwarding or a 301 redirect) is a configuration that automatically sends every visitor who arrives at one domain to a different destination URL. The 301 redirect variant signals to search engines that the move is permanent, passing most of the original domain's link equity to the target — making it the preferred choice when consolidating brands or migrating traffic. Forwarding is configured either at the registrar control panel or by setting a DNS record type that points to a web server applying the redirect rule. A common use case is buying a matching subdomain or typo variant and forwarding it to the main site to capture stray traffic. Forwarding is distinct from full DNS delegation: the domain still resolves through DNS, but HTTP-level instructions redirect the browser.
Related keywords
- domain forwarding
- 301 redirect
- URL redirect
- DNS
- domain management
Contributors
Namefi is a collective of engineers, designers, and operators who obsess over building tools that make managing your onchain domain names effortless.
Victor Zhou is a technology founder and standards editor focused on digital identity and trust. He founded Namefi, edits Ethereum Improvement Proposals, and previously led smart-contract architecture work at Google Labs.
His work sits at the intersection of naming, ownership, and the systems people use to establish identity online. That perspective makes him especially interested in the way names move between personal meaning, public recognition, and digital infrastructure.
For Namefi, Victor edits and writes about domains as durable digital identity: how names become ownable onchain assets, how tokenization changes custody and trust, and what naming can learn from the systems people use to establish identity online.