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301 Redirect

An HTTP status telling browsers and search engines that a page has permanently moved to a new URL.

FBFenwei BianAuthorVZVictor ZhouEditorJune 22, 2026
  • glossary

A 301 redirect (also called a permanent redirect) is an HTTP response code that signals to browsers and search engines that a resource has permanently moved to a new URL, and that all future requests should go to the new destination. The "301" distinguishes it from a temporary 302 redirect: with a 301, Google consolidates ranking signals — including link equity and anchor text — from the old URL to the new one, making it the standard mechanism for domain forwarding without sacrificing SEO value. In practice, this means a domain investor can acquire an aged domain with strong domain authority and point it at a target site, passing much of that accumulated link equity through to the destination. The transfer is not immediate — Google typically consolidates signals over a period of weeks — and not always 100%, so 301s are valuable but not a perfect equity transplant.

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Contributors

Fenwei Bian

Software Developer & Writer • Namefi
Author

Fenwei Bian is a software developer in her thirties who spends her working hours in pull requests and her weekends with her hands in soil or sawdust. Years of open source on GitHub taught her that names are interfaces: a good one is clear, honest about what it does, and kind to whoever has to use it next.

She gardens because it rewards patience and punishes wishful thinking, and she does woodwork because a joint either fits or it doesn't. Both habits show up in how she writes about naming — measure twice, check the source, and don't sand over a rough spot and hope no one notices.

For Namefi she writes about how domain markets actually move, the practical trade-offs of tokenizing and flipping names, and picking a domain you'll still be glad you own in twenty years.

GitHub

Victor Zhou

Founder & Standards Editor • Namefi
Editor

Victor Zhou is a technology founder and standards editor focused on digital identity and trust. He founded Namefi, edits Ethereum Improvement Proposals, and previously led smart-contract architecture work at Google Labs.

His work sits at the intersection of naming, ownership, and the systems people use to establish identity online. That perspective makes him especially interested in the way names move between personal meaning, public recognition, and digital infrastructure.

For Namefi, Victor edits and writes about domains as durable digital identity: how names become ownable onchain assets, how tokenization changes custody and trust, and what naming can learn from the systems people use to establish identity online.

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