301 Redirect (Permanent Redirect)

A 301 redirect is an HTTP response code that signals to browsers and search engines that a resource has permanently moved to a new URL, and that all future requests should go to the new destination. The "301" distinguishes it from a temporary 302 redirect: with a 301, Google consolidates ranking signals — including link equity and anchor text — from the old URL to the new one, making it the standard mechanism for domain forwarding without sacrificing SEO value. In practice, this means a domain investor can acquire an aged domain with strong domain authority and point it at a target site, passing much of that accumulated link equity through to the destination. The transfer is not immediate — Google typically consolidates signals over a period of weeks — and not always 100%, so 301s are valuable but not a perfect equity transplant. For domain owners using Namefi, understanding 301 redirects matters when consolidating a portfolio, rebranding, or redirecting a parked domain toward an active property while maintaining its earned search standing. Source: Google Search Central — 301 Redirects.