Lens
Lens Protocol is a decentralized social graph where profiles, follows, and posts are owned by users as on-chain assets they can carry between apps.
- glossary
Lens Protocol is a decentralized social media protocol built on Polygon that allows users to own their social graphs as NFTs. Unlike traditional social media where platforms control user data and connections, Lens gives users ownership of their profiles, followers, and content through blockchain-based assets. Lens profiles use domain-like handles (like alice.lens) that function as both usernames and NFT assets. These handles can be traded, and the social capital built up around them (followers, reputation, content) moves with the owner. This creates a new model where social identity becomes a valuable, portable digital asset that works across different applications built on the Lens ecosystem.
Related keywords
- Lens
- Lens Protocol
- decentralized social
- NFT profiles
- social graph
- Web3 identity