Lens
Lens Protocol is a decentralized social graph where profiles, follows, and posts are owned by users as on-chain assets they can carry between apps.
- glossary
Lens Protocol is a decentralized social media protocol built on Polygon that allows users to own their social graphs as NFTs. Unlike traditional social media where platforms control user data and connections, Lens gives users ownership of their profiles, followers, and content through blockchain-based assets. Lens profiles use domain-like handles (like alice.lens) that function as both usernames and NFT assets. These handles can be traded, and the social capital built up around them (followers, reputation, content) moves with the owner. This creates a new model where social identity becomes a valuable, portable digital asset that works across different applications built on the Lens ecosystem.
Related keywords
- Lens
- Lens Protocol
- decentralized social
- NFT profiles
- social graph
- Web3 identity
Contributors
Namefi is a collective of engineers, designers, and operators who obsess over building tools that make managing your onchain domain names effortless.
Victor Zhou is a technology founder and standards editor focused on digital identity and trust. He founded Namefi, edits Ethereum Improvement Proposals, and previously led smart-contract architecture work at Google Labs.
His work sits at the intersection of naming, ownership, and the systems people use to establish identity online. That perspective makes him especially interested in the way names move between personal meaning, public recognition, and digital infrastructure.
For Namefi, Victor edits and writes about domains as durable digital identity: how names become ownable onchain assets, how tokenization changes custody and trust, and what naming can learn from the systems people use to establish identity online.