PPC
An ad model where the owner earns each time a visitor clicks an ad, used to monetize parked domains.
- glossary
PPC (pay-per-click) is an advertising model in which an ad network pays the publisher a small fee every time a visitor clicks one of the displayed ads. For domain investors, PPC is the primary mechanism behind domain parking: a parking service syndicates relevant keyword ads onto the parked page and splits the click revenue with the domain owner. Earnings scale directly with type-in-traffic volume and the commercial value of the keyword — a domain like loans.com will earn far more per click than a random combination of words. A well-placed ad unit on the domain landing page can generate meaningful passive returns on a portfolio while the underlying assets appreciate.
Related keywords
- PPC
- pay-per-click
- domain monetization
- ad revenue
- parking revenue
Contributors
Namefi is a collective of engineers, designers, and operators who obsess over building tools that make managing your onchain domain names effortless.
Victor Zhou is a technology founder and standards editor focused on digital identity and trust. He founded Namefi, edits Ethereum Improvement Proposals, and previously led smart-contract architecture work at Google Labs.
His work sits at the intersection of naming, ownership, and the systems people use to establish identity online. That perspective makes him especially interested in the way names move between personal meaning, public recognition, and digital infrastructure.
For Namefi, Victor edits and writes about domains as durable digital identity: how names become ownable onchain assets, how tokenization changes custody and trust, and what naming can learn from the systems people use to establish identity online.