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PPC

An ad model where the owner earns each time a visitor clicks an ad, used to monetize parked domains.

FBFenwei BianAuthorVZVictor ZhouEditorJune 22, 2026
  • glossary

PPC (pay-per-click) is an advertising model in which an ad network pays the publisher a small fee every time a visitor clicks one of the displayed ads. For domain investors, PPC is the primary mechanism behind domain parking: a parking service syndicates relevant keyword ads onto the parked page and splits the click revenue with the domain owner. Earnings scale directly with type-in-traffic volume and the commercial value of the keyword — a domain like loans.com will earn far more per click than a random combination of words. A well-placed ad unit on the domain landing page can generate meaningful passive returns on a portfolio while the underlying assets appreciate.

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Contributors

Fenwei Bian

Software Developer & Writer • Namefi
Author

Fenwei Bian is a software developer in her thirties who spends her working hours in pull requests and her weekends with her hands in soil or sawdust. Years of open source on GitHub taught her that names are interfaces: a good one is clear, honest about what it does, and kind to whoever has to use it next.

She gardens because it rewards patience and punishes wishful thinking, and she does woodwork because a joint either fits or it doesn't. Both habits show up in how she writes about naming — measure twice, check the source, and don't sand over a rough spot and hope no one notices.

For Namefi she writes about how domain markets actually move, the practical trade-offs of tokenizing and flipping names, and picking a domain you'll still be glad you own in twenty years.

GitHub

Victor Zhou

Founder & Standards Editor • Namefi
Editor

Victor Zhou is a technology founder and standards editor focused on digital identity and trust. He founded Namefi, edits Ethereum Improvement Proposals, and previously led smart-contract architecture work at Google Labs.

His work sits at the intersection of naming, ownership, and the systems people use to establish identity online. That perspective makes him especially interested in the way names move between personal meaning, public recognition, and digital infrastructure.

For Namefi, Victor edits and writes about domains as durable digital identity: how names become ownable onchain assets, how tokenization changes custody and trust, and what naming can learn from the systems people use to establish identity online.

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