Reseller

A reseller is a company or individual that sells domain registrations to end customers without holding its own ICANN accreditation — instead, it operates under the umbrella of a licensed registrar and routes orders through that registrar's systems. Resellers are ubiquitous in the domain industry: hosting providers, website builders, and niche registrars frequently work this way, offering branded storefronts backed by a large accredited registrar such as GoDaddy, Tucows, or Enom. The arrangement lets the reseller reach customers without the expense and compliance burden of ICANN accreditation, while the underlying registrar maintains the contractual relationship with the registry and manages the technical pipeline. From a buyer's perspective, the experience looks identical, but knowing whether you are dealing with a reseller or a direct registrar matters when assessing support escalation paths or migration options. In the tokenized-domain world, the same layered model applies: a platform can wrap Namefi's infrastructure to offer on-chain domain ownership to its users without independently managing every registry relationship. Source: ICANN, "What is a Registrar?"