Comparable Sales
Past sales of similar domains used as benchmarks to estimate what a name is worth.
- glossary
Comparable sales — or comps — are the historical sale prices of domains that closely resemble the name being valued, and they are the single most reliable input in any domain appraisal. A comp is most useful when it matches on TLD, length, word count, keyword category, and approximate age of the sale; a three-letter .com that sold for $80,000 last year is a far stronger signal for a similar three-letter .com than a five-year-old sale of a four-word .net. Databases like NameBio aggregate hundreds of thousands of disclosed aftermarket transactions, and platforms such as DNJournal publish weekly sale reports, making the aftermarket increasingly transparent. Because not all domain sales are disclosed, comps always represent a floor sample rather than a complete market picture.
Related keywords
- comparable sales
- comps
- domain sales data
- domain benchmarks
- domain pricing history
Contributors
Namefi is a collective of engineers, designers, and operators who obsess over building tools that make managing your onchain domain names effortless.
Victor Zhou is a technology founder and standards editor focused on digital identity and trust. He founded Namefi, edits Ethereum Improvement Proposals, and previously led smart-contract architecture work at Google Labs.
His work sits at the intersection of naming, ownership, and the systems people use to establish identity online. That perspective makes him especially interested in the way names move between personal meaning, public recognition, and digital infrastructure.
For Namefi, Victor edits and writes about domains as durable digital identity: how names become ownable onchain assets, how tokenization changes custody and trust, and what naming can learn from the systems people use to establish identity online.