Comparable Sales (Comps)

Comparable sales — or comps — are the historical sale prices of domains that closely resemble the name being valued, and they are the single most reliable input in any domain appraisal. A comp is most useful when it matches on TLD, length, word count, keyword category, and approximate age of the sale; a three-letter .com that sold for $80,000 last year is a far stronger signal for a similar three-letter .com than a five-year-old sale of a four-word .net. Databases like NameBio aggregate hundreds of thousands of disclosed aftermarket transactions, and platforms such as DNJournal publish weekly sale reports, making the aftermarket increasingly transparent. Because not all domain sales are disclosed, comps always represent a floor sample rather than a complete market picture. Namefi's on-chain transaction history has the potential to create a new layer of verifiable, tamper-proof comp data — every tokenized transfer carries a public price record that any appraisal tool can query without relying on voluntary disclosure. Source: NameBio domain sales data.