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End User

A buyer who wants a domain to actually use for a business or project, not to resell it.

FBFenwei BianAuthorVZVictor ZhouEditorJune 22, 2026
  • glossary

An end user is a buyer who intends to actively deploy a domain — building a website, launching a brand, or anchoring a business identity on it — rather than flipping it on the aftermarket. Because end users derive direct business value from a great name, they are typically willing to pay retail prices that far exceed what one domainer would pay another; a startup needing a clean, memorable .com for its product launch may pay ten times what an investor-to-investor deal would clear. This pricing gap is why domain brokers focus on finding end-user buyers rather than selling within the investor community. End users often seek brandable domains — short, distinctive names with no incumbent brand baggage — or category-defining keyword names that immediately convey their business.

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Contributors

Fenwei Bian

Software Developer & Writer • Namefi
Author

Fenwei Bian is a software developer in her thirties who spends her working hours in pull requests and her weekends with her hands in soil or sawdust. Years of open source on GitHub taught her that names are interfaces: a good one is clear, honest about what it does, and kind to whoever has to use it next.

She gardens because it rewards patience and punishes wishful thinking, and she does woodwork because a joint either fits or it doesn't. Both habits show up in how she writes about naming — measure twice, check the source, and don't sand over a rough spot and hope no one notices.

For Namefi she writes about how domain markets actually move, the practical trade-offs of tokenizing and flipping names, and picking a domain you'll still be glad you own in twenty years.

GitHub

Victor Zhou

Founder & Standards Editor • Namefi
Editor

Victor Zhou is a technology founder and standards editor focused on digital identity and trust. He founded Namefi, edits Ethereum Improvement Proposals, and previously led smart-contract architecture work at Google Labs.

His work sits at the intersection of naming, ownership, and the systems people use to establish identity online. That perspective makes him especially interested in the way names move between personal meaning, public recognition, and digital infrastructure.

For Namefi, Victor edits and writes about domains as durable digital identity: how names become ownable onchain assets, how tokenization changes custody and trust, and what naming can learn from the systems people use to establish identity online.

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