Sell-Through Rate (STR)

Sell-through rate (STR) is the percentage of names in a domain portfolio that actually sell within a defined period — typically a calendar year — and it serves as a practical measure of domain liquidity for an investor's overall book. Even large, reputable portfolios rarely achieve an STR above a few percent annually; a 2–3% sell-through on a well-curated .com portfolio is considered healthy, meaning most names must be carried for years before finding a buyer. A low STR relative to holding costs signals that a portfolio needs pruning — dropping marginal names before their renewal fees erase returns. Tracking STR alongside average sale price and holding period gives investors a clearer picture of their real return on capital deployed in the aftermarket. Namefi's tokenized domain model can improve STR by opening domain assets to a broader, global pool of on-chain buyers who can acquire names without navigating traditional registrar transfer workflows. Source: NameBio domain sales data.