Wholesale Pricing

Wholesale pricing is the investor-to-investor floor for a domain: what one domainer will pay another, typically 20–40% of what an end user would pay at retail. A seller liquidating capital quickly accepts this discount because the buyer is an investor pricing in their own resale risk and required return, not someone who needs the name. Wholesale deals close fast — bulk portfolio sales, investor forums, and broker networks move names at this level — but yield far less than retail pricing. Understanding the wholesale floor is essential for domain appraisal: it sets the realistic quick-sale value, distinct from the aspirational end-user number.