Buy-Now (BIN) vs Make-Offer

Buy-Now (BIN) vs Make-Offer describes the two primary pricing strategies a seller can use when listing a domain on the aftermarket. A Buy-Now price is a fixed, instant-purchase amount — a buyer who meets it completes the transaction immediately without negotiation. A Make-Offer listing invites prospective buyers to submit bids, which the seller can accept, counter, or decline, making it more suitable for names where the seller is uncertain of optimal price or expects that an end-user buyer will surface willing to pay more than an investor floor. Some marketplace platforms combine both options: a BIN is listed for certainty, while a Make-Offer flow is also open for buyers who want to try below asking. Sellers use a reserve price in Make-Offer flows to define the private floor below which they will not engage. A domain broker advising on strategy typically recommends BIN for commodity assets and Make-Offer for unique or high-value names with a defined target buyer profile. Namefi can encode BIN logic directly on-chain — a buyer transferring the exact token price triggers automatic settlement — while Make-Offer flows are handled through the platform's negotiation interface. Source: NameBio domain sales data.