Backlink
An inbound hyperlink from another website to yours; the primary driver of search ranking and domain authority.
- glossary
A backlink (or inbound link) is a hyperlink from another website pointing to yours. Backlinks are the primary driver of domain authority: search engines treat each one as a vote of confidence, so a domain that earns many high-quality links tends to rank better on a SERP. Not all links carry equal weight — a single link from a high-traffic, topically relevant news outlet can outweigh hundreds from obscure directories — and the anchor text of a link signals to search engines what the destination is about. Because a strong backlink profile accrues over years, an aged domain that already has one can command a significant aftermarket premium.
Related keywords
- backlink
- inbound link
- link building
- link equity
- seo
Contributors
Namefi is a collective of engineers, designers, and operators who obsess over building tools that make managing your onchain domain names effortless.
Victor Zhou is a technology founder and standards editor focused on digital identity and trust. He founded Namefi, edits Ethereum Improvement Proposals, and previously led smart-contract architecture work at Google Labs.
His work sits at the intersection of naming, ownership, and the systems people use to establish identity online. That perspective makes him especially interested in the way names move between personal meaning, public recognition, and digital infrastructure.
For Namefi, Victor edits and writes about domains as durable digital identity: how names become ownable onchain assets, how tokenization changes custody and trust, and what naming can learn from the systems people use to establish identity online.